About us
ABOUT US
Growing our future
With all the global challenges in food sustainability today,
communities focused on mushroom cultivation are expanding
to promote healthy eating.
Discover New Opportunities in Gourmet Cooking
We specialize in providing high-quality mushroom growing kits and resources. Our products are designed to make mushroom cultivation accessible and enjoyable for everyone, from beginners to seasoned growers.
Start with the mushroom – find out what they need and provide the best varieties.
Transforming the food industry is achievable.
We’re leading the way.
Meet our team of mycologists
Dedicated mycologists driving our success
Tony Fred
Chief Executive Officer
Founder and chief visionary, Tony is the driving force behind the company. He loves to keep his hands full by participating in the development of mushroom products, marketing, and customer experience strategies.
Mich Stark
Chief Commercial Officer
Mich loves taking on challenges. With his multi-year experience as Commercial Director in the agricultural sector, Mich has helped the company to thrive in the mushroom market. Mich is among the best minds in mycology.
Aline Turner
Chief Technical Officer
Aline is one of the iconic people in life who can say they love what they do. She mentors 100+ in-house mycologists and looks after the community of thousands of mushroom enthusiasts.
Iris Joe
Chief Financial Officer
Emma, with her extensive knowledge of mycology, helps us cultivate the finest mushrooms and enhance our production methods. She is committed to fostering growth and applies her expertise to elevate our mushroom business to new heights.